MY "ONCE IN A BLUE MOON" EARRINGS ARE CATEGORY WINNERS!!

The best emerging and experienced jewellery deigners in Australia and New Zealand were honoured and celebrated at the JAA Australasian Jewellery Awards in Sydney on Monday 3rd September.
Every two years the Jewellers Association of Australia (JAA) gives designers an opportunity to showcase their craftsmanship, indivuality and innovative thinking through the JAA program. Now in its 22nd year, the program has given many designers a platfrom to start or enhance their career in the industry. Previous winners include some of Australia's best jewellery designers, including John Calleija, Craig Peters, Jason Ree and Dean Walker.
This year the Awards attracted 112 entries from Australia and New Zealand. An expert judging panel narrowed this down to 42 finalists.

clarity in design and execution, passion, commitment, and a boldness to try something new were key features of the finalists.
According to JAA CEO, Ian Hadassin, "Jewellery in its basic form has been around forever, and while the purpose of jewellery has changed very little, the way it is designed and manufactured has been transformed over time." "with advancement in technology, designers have become more innovative and inspired, combining creativity and craftsmanship like never before - Its an exciting era for jeweller and consumer who like to make a statement", he said.
Congratulations to Samantha Nordhoff, Nordhoff Jewellery Couture, winner of the Mark McAskill Diamond Jewellery Diamond Design Award up to $5000 retail category, with her earrings "Once In A Blue Moon".

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